
Gina Jimenez
Corporate Wedding Director
Tell us a little bit more about Velas Resorts
Velas Resorts redefines luxury destination weddings with stunning beachfront locations in Mexico. We offer bespoke planning, gourmet world-class cuisine, and sophisticated venues. From intimate ceremonies to grand celebrations, our dedicated experts ensure every detail is flawless, creating an unforgettable, high-end experience for couples and their guests.
Velas Resorts is a 100% Mexican-owned brand, and that pride is woven into everything we do. Beyond the luxury and the Michelin-star dining, what truly sets us apart is the genuine warmth of Mexican hospitality.
Do you have a Travel Advisor Specialist Program?
Through our Velas Ambassador Club, partners enjoy exclusive benefits and specialized supporthttps://sites.google.com/velasresorts.com/vac-weddings/resorts
Share a little about the company culture and what you're most excited about as an employee
What excites me most is our 'Service from the Heart' philosophy. We aren't just selling rooms; we are crafting life-changing memories. There is a genuine passion across all departments to exceed expectations, and being part of a team that prioritizes such high standards of warmth and excellence is incredibly inspiring
As it relates to romance travel, what unique value propositions set your brand apart from the competition?
Velas Resorts redefines romance through unparalleled exclusivity. Unlike competitors, we guarantee a 'One Wedding per Day' policy, ensuring our couples never compete for venues or attention. Combined with our Michelin-star caliber dining and a 1:1 staff-to-guest ratio, we provide a bespoke, intimate sanctuary that mass-market luxury brands simply cannot replicate.
Can you share a success story when working with travel advisors?
Our partnership with localagencies has been a strategic triumph in high-end lead generation. To honor this synergy, the Velas Ambassador Club features an Annual Excellence Recognition program, celebrating our top-performing partners' achievements. We also believe in the personal touch—surprising our advisors with curated amenities on their birthdays. This culture of appreciation ensures that our partners feel as valued and pampered as the couples they bring to our shores.
What is new and exciting that you're looking forward to share with this year's Romance Travel Forum delegates?
We are celebrating Grand Velas Los Cabos as the only All-Inclusive in the world to hold the 'Triple Crown': Forbes Five-Stars, AAA Five-Diamonds, and a MICHELIN Star.
The travel industry is forever evolving. What are some of the trends you're seeing, and what initiatives is your brand developing to support travel sellers grow their business?
The defining trend of 2026 is 'The Multi-Day Destination Takeover.' Couples are no longer booking just a wedding day; they are hosting 3-to-4-day immersive itineraries—from 'Cenote Wellness Brunches' to 'Sunset Yacht Rehearsals.' This complexity requires a higher level of expertise from travel sellers.
What are your traditional commission structures?
Standard bookings start at a 10% commission on room blocks. By joining the Velas Ambassador Club, you unlock an additional 5%
Why should travel advisors work with your brand?
Empowering your agency with a complete ecosystem of success. We offer more than just venues; we provide enhanced commissions, expert technical support, and flexible payment options designed to streamline your workflow and maximize your profitability.
What tools/technologies do you have in place to support travel sellers, and do they integrate into current available technologies?
We empower our partners by utilizing My Booking Rewards for a streamlined, automated incentive experience. Beyond administrative ease, we offer high-definition virtual tours of our stunning venues.
When communicating with your company, what can travel advisors expect?
Every inquiry is assigned both a Dedicated Wedding Specialist and a Wedding Manager to oversee the partnership and the couple’s journey. We offer fully bespoke proposals and unlimited video consultations to ensure every detail is aligned.
How and where can travel advisors book or get support when selling your product?
We offer seamless communication via weddings@velasresorts.com, along with direct phone lines and WhatsApp for real-time assistance.